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AJE
The Australian label Aje stands for self-confident and at the same time feminine-cool designs, which are defined by the combination of timeless essentials and hip statement pieces. Each garment is made with great attention to detail and luxurious fabrics that will accompany its wearer for several seasons.
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AJE
Aje - an iconic Australian label Australian designers and best friends Adrian Norris and Edwina Robinson founded Aje in 2008, with the background of creating a brand that represents strength and femininity. At the same time, it also reflects the influences of Australia's signature coastal and urban style through a curated mix of timeless essentials and exceptional details.
Sustainable production
The Sydney-based label is committed to the sustainability of artisanal production techniques. Each collection contains handcrafted elements, from intricate embroidery, specialist weaving techniques and painterly prints, designed to depict the pure beauty of nature while enhancing the timeless chic of the successful woman. Aje is synonymous with exceptional designs whose collections are inspired by Sydney culture and 90's glamour. Expressive colours as well as handmade details and prints can be found on dresses, skirts or tops, which can be casually combined.
Aje - a label with star appeal The label has arrived in the fashion world at record speed: in 2012, Aje debuted at the Australian Mercedes-Benz Fashion Week and has since opened thirteen independent luxury boutiques in Australia. With a fan base that includes international celebrities such as Kate Moss, Jessica Hart and Phoebe Tonkin, the design duo have established themselves as true trendsetters. The contemporary label continues to attract attention with the publication of "The Aje Report", a monthly magazine designed to inspire the Aje woman.
Discover the stylish looks of Aje now at LODENFREY.