CASABLANCA
Newcomer brand Casablanca from Paris was founded by Charaf Tajer, a Paris-born fashion designer of Moroccan descent. He designs luxurious streetwear with maximalist prints in vibrant hues. The mix of his après-sport aesthetic and timeless elegance creates couture streetwear for men and women.
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CASABLANCA
Paris meets Morocco: Casablanca Paris
Newcomer brand Casablanca was founded in Paris in 2018 by Charaf Tajer and has quickly become a major player in the fashion industry. The young designer and studied architect started with menswear and added womenswear to the 2020 collection - both very successful. In his free time, Tajer enjoys traveling and partying, which is the inspiration for his successful Casablanca collection. The name Casablanca pays homage to his parents, who met in the Moroccan capital of Casablanca and whose fateful meeting led to Charaf's birth. And there's another connection: The garments are designed in Paris and made in Casablanca.
Casablanca Paris: Cool Couture Streetwear from Paris
The Casablanca Paris aesthetic is a fusion of luxury and casual wear, a harmonious balance of comfort and elegance. Casablanca interprets into fashion the timeless setting of a luxurious hotel suite or a chilled glass of champagne on the terrace of a private country club at sunset. With the help of vibrant colors and detailed prints, the brand remains youthful and easily fits into a variety of daily living situations.
Casablanca Paris' shirts, shirts, jackets, coats, dresses and sneakers also feature retro references. According to Charaf Tajer's own statement, his ready-to-wear is a "vintage variation of Ralph Lauren's style." Nevertheless, the look of Casablanca Paris remains unmistakably unique and extravagant, which also makes them popular with stars and style icons like Kanye West or Skepta.
Typical materials for Casablance fashion are cotton or silk. The cuts are inspired by classics and interpreted in a modern way. Thus, boxy shirts, college jackets, casual shorts, shirt dresses and flowing silk kaftans can be found in the collections. The special eye-catchers of streetwear are bright colors, embroideries, logos or detailed prints that tell stories and make statements.
Must-have and recurring in the collections of Casablanca Paris are the styles made of terry cloth, such as tracksuits and co-ords for men and women. The luxurious Silk Robes are iconic for women. Whether casual summer fashion or cool styles for fall/winter, the multi-faceted play of colors is at the forefront of all collections: reminiscent of the exotic atmosphere in the multifaceted landscape of Morocco.