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SLY010

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SLY010

SLY010: Womenswear from Berlin

Behind the fashion label SLY010 is Bernd Schürmann, who was previously the founder of an agency for French and Italian fashion brands. During his work with luxury brands he discovered a gap in the fashion market. His vision for the label SLY010, founded in 2010, is accordingly to design sophisticated fashion that meets the wishes of women interested in fashion.

SLY010 sets its own trends

In the beginning, the Berlin-based label focused on elegant silk blouses, followed a little later by cool leather pants and must-haves made of lambskin. In the meantime, the portfolio also includes accessories and shoes in addition to ready-to-wear. They all symbolize timeless elegance, translated into modern reality. Luxurious fabrics, feminine details and clear silhouettes - a look for the contemporary woman who moves through her everyday life feminine and strong at the same time. Every season the label shows anew how timeless designs can be interpreted in a modern and classic way. To achieve this, SLY010 even develops its own colours and prints, which give the designs their exclusive character. Timeless, stylish and ready-to-wear!

In addition, SLY010 focuses on high quality. A large part of the designs are made in Italy. SLY010 also has the highest quality standards when it comes to the selection of materials: the brand sources its luxurious materials from international fabric fairs in Milan, Paris and Germany.

Discover now online and in the LODENFREY Department Store in Munich am Dom the selected pieces of womenswear from SLY010.